You pay to create demand.
A shopper submits, calls, starts an application, or books an appointment.
THE GHOST 37-DAY CONVERSION SPRINT
Get more sold cars from the leads you already paid for.
Ghost works fresh internet leads while intent is still high, follows up when your sales team gets busy, and recovers opportunities that would otherwise disappear.
7 daysImplement the system
30 daysWork the funnel
Day 37Measure the lift
PROOF FROM REAL DEALERSHIPS2 CASE STUDIES
Byrider before18–19%
→
Byrider after31–33%
Small cash lot appointment rate9% → 21%40–75 mostly organic leads per month
The Byrider result was reached across two dealerships in approximately 45 days and represented an estimated 10–15 additional deals per month based on dealership performance data provided. The cash lot reports an approximately 95% show-to-sale rate. Specific case studies, not universal guarantees.
The same problem at different stores: paid demand disappears before it becomes a real sales opportunity.
18–19% → 31–33%Byrider lead-to-app conversion
9% → 21%Small cash-lot appointment rate
37 days7 to implement. 30 to measure.
THE REAL PROBLEM
You may not need more leads.
You may need more value from the demand already entering your CRM.
Intent starts decaying immediately.
Your team gets busy. The customer does not answer right away. Follow-up becomes inconsistent.
A paid opportunity disappears.
Ghost exists to keep that demand moving until it becomes a real application, appointment, handoff, or recovered sale opportunity.
THE GHOST CONVERSION LAYER
We work the leads you already paid for.
Respond while intent is fresh. Follow up when your sales team gets busy. Recover opportunities that would otherwise disappear.
Fresh internet leads
Start the conversation quickly and move the buyer toward the next meaningful step while intent is still high.
Explore fresh lead follow-up →Incomplete applications
Work the customer around what is actually missing instead of restarting with a generic “still interested?” message.
See incomplete app recovery →No-shows and cancellations
Recover high-intent shoppers who already submitted, scheduled, and then disappeared.
See no-show recovery →Pathway customers
Keep future buyers alive while they work through income, co-buyer, documentation, reference, or down-payment requirements.
See pathway follow-up →Aged lead reactivation
Systematically revive older opportunities instead of letting valuable demand sit untouched in the CRM.
Explore reactivation →Your actual process
Ghost is built around your approval flow, sales language, documentation, timing rules, assignments, objections, and escalation logic.
See the 37-day process → LEAD LEAKAGE CALCULATOR
See what better conversion could mean without buying one more lead.
Use your actual monthly lead volume and application-to-sale rate. The calculator shows the potential gap between current performance and a stronger conversion target.
Byrider case-study benchmark19% → 32%Based on an approximately 45-day result across two dealerships.
Current applications29
Potential applications48
Additional applications+19
Potential additional deals+4
Illustrative estimate only. Actual results vary.
THE 37-DAY CONVERSION SPRINT
7 days to implement. 30 days to prove movement.
No six-month mystery. Establish the baseline, install the system, work the funnel, and compare the before and after.
Days 1–7: Build around your dealership.
Learn your financing strengths, required documents, approval flow, appointments, sales language, locations, assignments, timing rules, and escalation logic.
Days 8–37: Work the leads.
Respond to fresh intent, follow up when the floor gets busy, recover no-shows, work incomplete applications, and keep pathway customers alive.
Day 37: Measure the lift.
Compare the funnel against the baseline. Ghost should earn the next month by creating measurable movement in the outcomes that matter.
Generic automation
“Still interested?”
Same cadence for everyone
No context on missing steps
Activity counts as success
VS
Ghost
Lead-specific next step
Fresh, no-show, pathway, aged logic
Knows documents, objections, and history
Measured by conversion outcomes
TWO PROOF POINTS
18–19%Byrider before
→
31–33%Byrider after
9% → 21%appointment-rate lift at a small cash lot
PROOF ACROSS DIFFERENT DEALERSHIPS
Special finance and a small cash lot. Same core problem.
Across two Byrider dealerships, lead-to-application conversion moved from roughly 18–19% to 31–33% in approximately 45 days, representing an estimated 10–15 additional deals per month based on dealership performance data provided. At a small cash lot generating roughly 40–75 mostly organic leads per month, appointment rate increased from 9% to 21%.
- No need to double lead volume.
- No need to buy another lead source first.
- Better speed, follow-up, qualification, appointment recovery, and reactivation.
FAQ
Questions dealership leaders actually ask.
Clear answers, no software fog.
What exactly is the 37-Day Conversion Sprint?
The first 7 days are for implementation: baseline, process mapping, workflows, assignments, handoffs, timing rules, and escalation logic. The next 30 days are for working eligible leads and measuring the resulting funnel movement.
Does Ghost replace our CRM or sales team?
No. Ghost is the conversion layer between an internet lead coming in and a real sales opportunity reaching the dealership. It is designed around the systems and people you already have.
Is this just automated texting?
No. Texting is one channel. Effective BDC work requires status awareness, previous-conversation context, missing-step logic, timing, escalation, and human handoff rules.
What kinds of leads can Ghost work?
Fresh internet leads, incomplete applications, no-shows, cancellations, pathway customers, and selected aged opportunities can all be worked with status-specific logic.
What results have you produced?
Across two Byrider dealerships, lead-to-application conversion moved from roughly 18–19% to 31–33% in approximately 45 days, representing an estimated 10–15 additional deals per month based on dealership performance data provided. At a small cash lot, appointment rate moved from 9% to 21% on roughly 40–75 mostly organic monthly leads. Specific case studies, not universal guarantees.
FREE LEAD LEAKAGE AUDIT
You already paid for the lead. Let's find out where the buyers disappear.
Send us your monthly lead volume, current conversion rates, and basic process. We'll show you where the biggest leak may be and whether a 37-day sprint makes economic sense.