Work every lead like it actually matters.

Fresh internet leads

Fresh leads need speed, context, and a fast path to a real conversation. The goal is not to blast a template. It is to make immediate contact, qualify the opportunity, answer the right questions, and move the buyer toward a completed application or appointment while intent is still high.

What the workflow can include

• Rapid first response during active dealership hours.
• Personalized dealership introduction and qualification.
• Follow-up timing based on response status and time of day.
• Assignment logic by location, salesperson, BDC rep, or store.
• Escalation to calls and live staff when the lead is ready.

Incomplete applications

A shopper who started an application has already demonstrated meaningful intent. Ghost can identify incomplete applications and follow up around the specific barrier, not just ask whether the person is still shopping.

Pathway customers

Some customers cannot buy today but can become viable after completing a defined path. That may mean additional income, a qualified co-buyer, proof of benefits, completed references, required documentation, or a target amount down. Ghost keeps those opportunities alive without forcing them through a generic campaign.

No-shows and cancellations

Customers who submitted, scheduled, and then disappeared are among the highest-intent reactivation opportunities in the database. The workflow acknowledges the missed appointment, removes friction, and reopens the door with a clear next step.

Aged lead reactivation

Most dealerships have thousands of old opportunities that were worked inconsistently, contacted at the wrong time, or abandoned after a handful of attempts. Ghost creates structured reactivation by age, status, prior behavior, and dealership objective.